Articles
📚 Getting Started
Fundamental concepts before using projoint
- Choice-Level Analysis
Why choice-level analysis offers deeper insights compared to standard profile-level analysis.
- Correct Measurement-Error Bias
Why you should identify and correct measurement error bias in conjoint analysis
🚀 Step-by-Step Tutorials
Learn how to design, wrangle, analyze, and visualize conjoint experiments
- Design Your Survey
Learn how to set up your conjoint survey in Qualtrics, with or without the Projoint Survey Design Tool.
- Read Your Qualtrics Data
How to read survey data from Qualtrics for conjoint analysis.
- Wrangle Your Data
How to read and reshape data for conjoint analysis
- Analyze Your Conjoint Data
How to estimate and correct marginal means (MMs) or average marginal component effects (AMCEs), including predicting IRR if necessary.
- Visualize Your Estimates
How to visualize the marginal means (MMs) or average marginal component effects (AMCEs).
- Explore and Compare Further
How to estimate under-investigated quantities of interest and compare subgroups using choice-level analysis.