Articles
📚 Getting Started
Fundamental concepts before using projoint
- Choice-Level Analysis
Why choice-level analysis offers deeper insights compared to standard profile-level analysis.
- Correct Measurement-Error Bias
Why you should identify and correct measurement error bias in conjoint analysis
🚀 Step-by-Step Tutorials
Learn how to design, wrangle, analyze, and visualize conjoint experiments
- Design Your Survey
Learn how to set up your conjoint survey in Qualtrics, with or without the Projoint Survey Design Tool.
- Read and Wrangle Your Data
Read your Qualtrics data and wrangle it in R.
- Analyze and Visualize Important QOIs
How to estimate and correct marginal means (MMs) or average marginal component effects (AMCEs), including predicting IRR if necessary. Visualize these and other QOIs of interest.
- FAQ Page
Frequently Asked Questions