Articles
Recommendations
Best practices in conjoint analysis
- Consider choice-level analysis
What’s the difference between profile-level analysis and choice-level analysis?
- Correct measurement-error bias
Why should you identify and correct the measuremen error bias?
Guides
How to use this software package
- 1. Setting up your Qualtrics survey
How to set up your Qualtrics survey
- 2. Read and wrangle your data for conjoint analysis
How to read and reshape data for conjoint analysis
- 3. Predict the intra-respondent reliability (IRR)
How to predict intra-respondent reliability without a repeated task
- 4. Estimate corrected MMs or AMCEs
How to estimate and correct marginal means (MMs) or average marginal component effects (AMCEs)
- 5. Visualize MMs or AMCEs
How to visualze the marginal means (MMs) or average marginal component effects (AMCEs)
- 6. Compare MMs or AMCEs between the subgroups
How to visualze the differences in the marginal means (MMs) or average marginal component effects (AMCEs)
- 7. Explore further
How to estimate more under-investigated quantities of interest